Business Websites 101

Congratulations on setting up your business website. The design is stunning, it has a lovely colour scheme, and looks awesome. Spiffy, but other than design, let’s not forget some basic attributes of your website that can make a difference in the success of your company, be it small or mid-size. This isn’t by any means a comprehensive list, but it covers some basics.

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credit | Bob Gorrell

Let’s start with the most obvious. This is a blog. Blogs are not written just for the sake of content. They are meant to be periodically added to your site after it’s gone live. What for? Blogs are a means of keeping customers engaged and give them reason to return to your site. If the topics are of interest to them or can be of value to

their business, why wouldn’t they? Any value that is added to such content establishes trust between you and your clients. It can also establish your site as a hub of useful information or links that can benefit your users.

Then there’s the added bonus of benefits created through Search Engine Optimization. If you want your business to rank high whenever a user searches for your goods or services, Google treats fresh, thoughtful, and relevant articles quite favourably. And if the content quality is good enough, then there is a greater likelihood that they will share it thereby attracting more readers. Sharing a blog means creating a back-link that points to your website. The more back-links you have, the more Google will take notice and give your site a more prominent spot on the search page.

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So, who are you anyway? For first time visitors to your site, an ‘About Us’ page answers this fundamental question quite well. Not only that, it gives the website a unique identity. You don’t want to convey to the user that your business is cold and faceless. Adding information

about you, your staff, and your company adds credibility. Make it authentic by telling a story relevant to what you do and remember to keep it sincere. It’s not wise to pretend to be something you’re not. If you are a small or one-person operation, you can explain in your blog the benefits of supporting the little guy. Personality goes a long way, so give it some by injecting it with some of your own. It’s ok to have fun with this page and users appreciate a little humour.

Your site has received a hit, and now it’s time to steal second base. A user who finds what they see interesting will want more information about your business. If this is the case, then contacting you must be perfectly straightforward to do. The location of a contact page must be as plain as day. An easy solution is to place a link to it in the main navigation menu – a prominent location. Several modes of contact can be featured here: email, phone, geo-location, address, as well as a number of links to social media platforms. This information can also be placed on every page of the site. Easy.

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Exponential Business Growth: A Smartphone Case Study | Jenny Zhou

Lastly, your site looks great on your desktop, but what about your smartphone? The world has over three billion internet users. Double that and you’ve got the number of smartphones. This point relates to something called Responsive Design. This means that regardless of what

device you are using, your website should render itself on the screen appropriately. More than that, browsing on a mobile friendly device should not be anymore technical than on a PC. Adding this functionality to your site is a professional courtesy to the smartphone user.

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